The Evolution of Social Media: From Connection to Curation

This chapter explores the foundational principles behind Facebook's creation, emphasizing its original mission to foster openness and connection. It examines the societal shifts caused by technological advancements, particularly focusing on the impact of social media on narrative control and democratization of influence. Additionally, the chapter discusses the challenges of content curation and user engagement in an age of exponential information growth, highlighting Zuckerberg's Law and algorithmic feed strategies.