The Creativeness of Pharma Marketers in Inventing New Diagnoses

Even the Prozac era involved selling SSRIs by redefining what we, I'm a psychiatrist, so I can speak as a wee. It's not a new strategy, but it's kind of remarkably creative when you trace the history of the new class of opioids that were sold in the 90s moving forward. The creativity involved is the pseudo-addiction diagnosis that could be applied to these quote-unquote trustworthy white patients.