How to Launch a Business That Works

Live launching is unnecessarily stressful, chaotic, and risky. You're gambling half a year's revenue on this one week working when you can't possibly know whether this week is gonna work. And then if it doesn't work as we talk, or it does meet EOCRA, you start to question whether your business is even worth it. If you are one of those big gurus, then yeah, absolutely keep live launching once or twice a year, absolutely. But if you're not, it's not gonna work for you the same way because here's the thing. Let's say someone finds you and they're interested in your offer and they're like, oh, I think this could