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Three Must Read Data and Analytics Books with Tim Harford, Zhamak Dehghani, and Brent Dykes

The Data Chief

CHAPTER

Then I Stumbled Upon This Nugget in a Customer Feedback Survey

Brent E. Hartford: I was like deer before the headlights when i stumbled across a key finding in some customer feedback surveys that i'd reviewed. He says he decided to include it even though it wasn't directly related to his project, but nobody wanted to touch it. Hartford thinks data, story telling and culture go together so well. "We're just basically wasting these nuggets of valuable information because we just simply don't know how to communicate it correctly"

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