iOS17 Link Tracking Protection -- What It Is, What It Means for Shopify Brands, and What To Do About It
Conversion Tracking Playbook
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Apple's Private Click Measurement
WebKit is committed to preventing websites should not be able to attribute data of an ad click and a conversion to a single user as part of large-scale tracking. PCM achieves this trade-off by sending attribution reports with limited data and a dedicated private browsing mode without any cookies. It would just be your standard Safari browser. And I think it's like 5% opt-in or something like that. So that's a serious, serious potential future world we might be living in.
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