The Problem With Fatigue in Political Campaigns

There's a concept called the standard commission on broadcast time, which some consultants are extremely interested in. The problem with fatigue is one, campaign managers don't get fired for firing too many bullets in a close race. There's no incentive to run less ads, even when running less ads might be more effective. I've always, in my campaign, been a fan of sixties and i thin you might sae a little of that coming back.