How to Set Meetings Before, During and After Events

Moss: One of the best ways to stand out at these events or get leads is to set meetings before, during and after. We use cold emails to generate meetings, right? Not to sell to people, but to generate meetings. He says it's strategically arranging the things that you want to happen when you're there rather than just turning up. "I've certainly built my business off the back of going to live events, especially overseas and building out my relationships"