Ollie's Army - What's the Impact of Digital Talent?

Around 12 million customers in the Ollie's Army loyalty program. We're also now able to talk to those folks through digital, right? Or through print so that we can invite them into Ollie’s Army and actually give them a more direct marketing approach than just what's happening at the store side. And I'll say that I was able to bring in somebody from my past life who understood the data. Really was able to kind of build out CRM analytics and insights. So we have been spending a lot of time building that out.