How to Make the Colloquial Language Usable for Companies?

Today's guest is Korbinian Spann, Managing Director and Head of Data at Insaas in Munich. Founded in 2019, Insaas is a SaaS solution to predict customer preference in near time for your brand and offering. Their software enables marketing excellence based on data - enriching and transforming large-scale human-generated data into actionable insights. They support brands to take data-driven decisions based on AI and Natural Language Processing.

Korbinian is an experienced manager in digital marketing and eCommerce for both the business-to-business and business-to-consumer sectors. His focus lies on industries like fashion, lifestyle, IT and industrial products for local and global corporations and agencies. As a consultant, Korbinian created concepts, strategies and supported his clients as a project manager to successfully implement digital projects.

In the episode, Korbinian will discuss:

His background and motivation for founding Insaas,

Key problems they are solving at Insaas,

Challenges they need to overcome to achieve success,

The potential of AI with textual data, and

The importance of research