Are You Making a Value Based Decision or a Habit Base Decision?

There's another part of the brain that is active when people are making what we would call a habit base decision. So if you're thinking, you know, should by a new laptop now? Should i wait till the end of the year? O should i get one of those ultra thins y If you're trying to make that kind of decision, you are definitely engaging this part of your brain. And it can be very confusing for someone who normally buys their product out of habit and then starts talking about value-based features in an effort to persuade them not to do so.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app