Selling a Business - It's the Story That You Tell

There's so much of it that really is based on your way of marketing the business, and not just where the business is on its own. So people often have surface level reasons theyre selling, but there's always those reasons that are real behind the scenes. You don't actually want to say, well, there's family reasons. Or, actually, my business partner and i aren't getting along and we don't have a great operating agreement. We have to sell this so we can go our separate ways. There's ways and strategies to disclose that in ive way and include the byr in that conversation.

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