#34: Arming David To Take on Goliaths
That Will Never Work
Is Your Group Utility the Only Driver?
Randolph: Be careful about group utility being the only driver. He says if you can figure out a way to have an individual go, then when it spreads virally, each person it spreads to doesn't have to have the disappointing experience of going while no one else is using this. Randolph: You should be able to viral should be the easier part, but the individual utility is the tricker one.
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