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Edu: Habit Forming Products - The Secrets Of User Retention with Nir Eyal

The Startup Podcast

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The Hooked Model and Product-Led Growth

Many products you don't need to build a habit for, such as car insurance. If your product is not used with sufficient frequency and what we find is that the sufficient frequency needs to be about a week's time or less. You might take some principles from behavioral design piecemeal. It's just that if you are going to building a habit, you need all four.

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