Invest Like the Best with Patrick O'Shaughnessy cover image

Michael Mauboussin – Great Migration Public to Private Equity - [Invest Like the Best, EP.189]

Invest Like the Best with Patrick O'Shaughnessy

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Understanding Intangible Assets in Modern Economy

This chapter explores the rising importance of intangible assets, such as R&D and advertising, in today's economy compared to tangible investments. It discusses their measurement challenges, the role of free cash flow in valuation, and the implications of network effects and monopolistic practices on investment strategies. Through examples and historical context, the chapter emphasizes the evolving landscape of asset valuation and the necessity for better accounting practices in light of increasing investments in intangibles.

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