Leverage is the difference between what you put in and what you get out. If you have a lot of leverage, but a little bit in, you get a lot out. The first level that I described was labor. Above that would be some sort of technology or more media on my side. On top of that, I have capital. And so it's not just like, I'm going to use all these, right? But it's also how much and to what degree.

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