Battling New Shiny Syndrome
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The Law of Averages Works Against a Business of Your Size
The law of averages works against a business of your maturity, like YNAB. So often the not we're like, oh, this is a slam dunk. And then you do it and you're like, yeah, crickets didn't move anything. That's happened more times than way more than I've had like the big movers.
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