The Dynamics of Boycotts in American Politics

This chapter explores the complex impact of consumer boycotts and the political divisions that influence them, examining notable cases like Goya and Bud Light. It delves into how boycotts can lead to unexpected sales outcomes and the nuances of consumer behavior based on corporate ownership. The discussion also highlights the importance of companies maintaining consistent values while engaging with social issues, alongside motivations that drive individuals to participate in these movements.