Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman cover image

Colin Cowherd: “I’m more interested in ‘the why’ than ‘the what.’”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

CHAPTER

The Tension Between Sports Casting and Flamethrowers

Colin Cowherd is a two-time published author and owns a burger restaurant in California. He says he doesn't consider himself a flamethrower; his job is to figure out why something happened. His favorite athlete? Tiger Woods, greatest sportscaster of all time. The best advice he's ever received: "It's not about being right."

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