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26min chapter
Can AI content really be “as good as” human content? | Zac Harris (Rankd., Copy.ai)
Ahrefs Podcast
Navigating Content Strategy in an AI Landscape
This chapter examines the challenges of generating consistent content from sales conversations in the context of AI applications. It highlights the balance between leveraging AI insights and understanding target audience needs while emphasizing the importance of revenue-focused metrics in content strategy. Additionally, it explores innovative attribution models and marketing approaches that enhance engagement and demonstrate the impact of content marketing on business growth.
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