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Bev Alc Retail Media with Drizly's Amit Patel
The CPG Guys
Drizzly Ads - The Next Big Thing for Our Business
We started experimenting and rolling out merchandising opportunities in 2015 through display ads across our website and our own channels. What we've seen is that gained traction really, really quickly among the partners we were working with. However, the biggest challenge for us was the technology that was supporting it wasn't really there. The inventory was managed very manually. We had to engage engineering to stand up placements. And so this limited our ability to really scale beyond just a handful of partners to start. But it actually served as a great early indicator for us to know that there was a need to be able to help merchandise and market our suppliers, partners, products and portfolios through our platformthat wasn't actually
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