17. Co-Creator of the First Remote Ad Server, Jason Strober
Internet History Podcast
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How to Serve Creatives to Clients With Analytics and Targeting
The company is also doing analytics and targeting for its clients. One of the most interesting things that people wanted was frequency control. So somebody would say I want to show this ad three times and then after that if it hasn't been clicked before let's change it so that the person sees a different ad if they are about to see a fourth ad or something like that. That was all part of the same thing. Right, exactly.
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