GTM Live cover image

190 - The Truth About Marketing to the Enterprise | Demand Gen Live S2 x49

GTM Live

00:00

What Aren't Being Tracked?

i want to talk through some of the examples of things that of what companies measure versees, and then we can decide which ones are more impactful. One of the biggest challenges is, when you do account ace marketing, can you take this method, this, this approachht you talk about, and bring it down to an individual account? So i don't know that there's an answer to that or not. Every everyone's going to have different facilities to create and to iterate quickly for that's where it starts to head. Once you've done it for the overall market, can you do it for niches, for industries? Can you do it then within industries, for individual

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app