Red Bull Football: What makes an 'RB player' & Does it work in the Premier League?
The Athletic FC Tactics Podcast
What Is the Red Bull Philosophy?
Red Bull have used the style of football to further their marketing campaign. It's an energy drink and what is the football all about? It's about very young players running around a lot doing lots of energetic things. So they've kind of used football philosophy as an extension of their advertising,. which is novel, I think, but seems to have been broadly successful.
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