A lot of the subject matter here is, it comes down to the fact that people are uncomfortable talking about port and sex in sexuality. Yet, i think one of the things that's really interesting, and you mention this in the first episode of hot money, is that a lot of the people, the owners of these poor streaming companies, they stay secret because they don't want to put their image at risk. You know, with on line industry, once it's uploaded, you can never really get rid of it, right? It's going to be there forever.