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234 Cristina Domecq - Building a regenerative movement by connecting 350000 consumers directly with 250 farmers
Investing in Regenerative Agriculture and Food
How to Facilitate a Regenerative Farming Journey
On the journey, I mean, you see some of the farmers are converting to organic, almost all of them are on that journey. How do you get a farmer and an opharmic family that has been doing things for a long time in a certain way into regenerative farming? We ask the onboarding process of a farmer is an average of three months. So they can have to kind of open their fields and their way of working to us as part of crowd farming community. On the consumer side, we're trying to start to get them to know this concept about regenerative farming. There's seven, nine practices depending on who's telling the story of regenerative farming that you
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