Plain English with Derek Thompson cover image

Why Do Americans Pay So Much for Drugs?

Plain English with Derek Thompson

00:00

Incentivizing Pharmaceutical Innovation

This chapter explores how high drug prices in the U.S. support pharmaceutical innovation while assessing the balance needed for fair pricing. It proposes solutions like push and pull funding, emphasizing government investment and prize-based incentives to stimulate drug research. The chapter includes historical anecdotes illustrating the complexities of rewarding innovation and the unexpected outcomes of such systems.

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