Introduction

Join us in this episode of The Art of Franchise Marketing as host Madeleine Zook from Netsertive talks to Geraldine Smythe, CEO of iKidsU, about the transformative journey of rebranding and restructuring a franchise. IKidsU is the premiere one-stop afterschool shop for kids, families, schools, and communities. Geraldine shares her unique experience of taking over iKidsU, a comprehensive after-school enrichment and care service, and how she approached the challenge of rebuilding the brand to exceed its previous success. Discover the strategic decisions, lessons learned, and insights into the process of turning an acquisition into a thriving franchise model that caters to the evolving needs of families and educators.