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Client Referrals: Dangerous or Powerful?

Freelance to Founder

00:00

Where Do You Place Your Marketing Effort?

Umi: There's so much to unpack here. My favorites are those clients who come word of mouth, you know, referr because they have been primed. They understand what it means to work with me. So that is where i would like to to live more. But i always hear that that's just not sustainable. And so there has to be something else.

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