Leveraging Knowledge and Creating a Noticeable Distinction

In this episode, #1 BestsellingAuthor and Highly Acclaimed business & Entrepreneur Expert, MelAbraham, talks about how you can go from idea to thought leader andcreate the path of impact through positioning. In the infopreneurspace, you need some really distinct, unique and impactful contentto shift people's behaviors by changing their thinking. It isimportant because to be considered a thought leader, you have totake unique actions that impacts society, community andindividuals.

If we don’t get it right, we arelost in the weeds and no one will see us. We also won’t have anyimpact and ultimately, there won’t be a future for us. But if weget it right, we are able to stand out. You are going to be knownfor what you know and your content will be perceived as high value.People will stand and take notice of you.

So the key things you must followto move from idea to thought leader are:

• Get clear about what you know andthink.
• Get out there with yourideas.
• Get good at it as you need tosharpen your skills for the market.

The Thought LeaderPlatform

It deals with different levels thatallows you to shift from idea to thought leader.

1. Qualified Leads:Defining and then finding yourself qualified leads.
2. Relevant Content:Create content that resonates for your audience and is able to havean impact.
3. LeverageKnowledge: Thought leaders should be able to sell whatthey know. It is about using your knowledge to impact themasses.
4. NoticeableDistinction: Letting the market know who you are bystanding out distinctly from the crowd. When your topic comes up,you also must come up out there.

To entice and attract leads, youcan follow this model. Even though qualified leads is atthe base level, you can start out with creating relevantcontent and as a result of that, you get qualified leads. Thenyou can move up in this framework to leveraging knowledgeand creating a noticeable distinction.

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ABOUT MELABRAHAM

Mel is the founder of BusinessBreakthrough Academy and Thoughtpreneur Academy where he helpsentrepreneurs bring their businesses to the world and build thelifestyle that they want. Mel is one the most sought afterentrepreneurial mentor and strategic thinkers of our time. Unlikemany other so called “business coaches”, Mel has lived everythinghe teaches and continues to do so. Mel has built, bought and soldnumerous multimillion-dollar businesses for himself as well as hisclients. As the author of The Entrepreneur’s Solution: The ModernMillionaire’s Path to More Profit, Fans & Freedom Entrepreneur,Mel’s strategies have helped build thousands of businesses and havegenerated hundreds of millions of dollars for his clients, rangingfrom large corporations to startups and small family-ownedbusinesses.

Mel is a true believer in theentrepreneurial way of life and says that this “new frontier” isthe paradigm that will shift society from simply existing to livinglife bigger, bolder and on their own terms.

Meet Mel at http://melabraham.com/