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#107: How to Use Email Marketing to Close Deals (REPLAY)
Marketing Made Simple
How to Write a Sales Email That Gets People to Listen
The problem section of the brand script is so critical because that's what hooks people in to want to read more. We always want to start by talking about the problem that our service solves. Because that gets people into the story. They say, that's my story, right? So listener, when you're getting ready to write your sales email and use the entire framework, what you want to do is start with the problem,. name it because they already know it's their problem.
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