First strategy was not consumer, which that's what we did actually. The problem with employers is that you could be in new york, your parent could be somewhere else, your kid could be somewhere elsewhere. A, so network is like impossible. Howm now if you go to a large employer, that's everywhere, these people cold be anywhere. All our healt planed clients are looking to offer it to their employer clients. And that's really something special that we have. We just signed up a two months ago, one of the largest banks went live with papa a. Recently, we have like a huge insurance carrier offering it to al f their employers.

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