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Scaling the Supply Chain
We were very scared that bringing in capital was going to force us to take short cuts. A lot of it was en o capital to actually build a real team, to think about scale. We wanted to make sure that we were showing our customers and giving them all the information. In fast food, no one needs to know where chick peas come from or where your lettuce is from. They'll just trust it. And actualy, at the time, we started also designing our restaurants to be fully open kitchen....