Exploring the necessity of considering feedback from specific developer personas, such as iOS developers, to enhance customer value and overall business success. Insights on how persona leads interpret feedback, communicate findings, and promote solutions within the organization.
Max Kanat-Alexander and Or Michael Berlowitz (Berlo), share how they gather both periodic and real-time feedback from developers.
Discussion points:
- Overview of the listening channels used by Max and Berlo’s team - [00:00:58]
- Origin story of the Developer Engagement and Insights team - [00:02:49]
- Perspectives on volume metrics - [00:05:00]
- How the periodic surveys work - [00:08:51]
- Investment required to build the periodic surveys and real-time feedback - [00:14:20]
- How results are handled - [00:15:28]
- How the real-time feedback tool works - [00:21:40]
- Where the idea for the real-time feedback tool came from - [00:25:15]
- Building an MVP for the real-time feedback tool - [00:028:58]
- Other stakeholders involved in triaging feedback - [00:35:40]
- The experience developers have when encountering the real-time feedback tool - [00:37:34]
- How feedback collected via surveys differs from that of the real-time feedback tool - [00:40:44]
- Advice for other teams considering implementing this approach - [00:41:46]