Importance of Persona-Centric Feedback Analysis and Advocacy

Max Kanat-Alexander and Or Michael Berlowitz (Berlo), share how they gather both periodic and real-time feedback from developers.

Discussion points:

• Overview of the listening channels used by Max and Berlo’s team - [00:00:58]
• Origin story of the Developer Engagement and Insights team - [00:02:49]
• Perspectives on volume metrics - [00:05:00]
• How the periodic surveys work - [00:08:51]
• Investment required to build the periodic surveys and real-time feedback - [00:14:20]
• How results are handled - [00:15:28]
• How the real-time feedback tool works - [00:21:40]
• Where the idea for the real-time feedback tool came from - [00:25:15]
• Building an MVP for the real-time feedback tool - [00:028:58]
• Other stakeholders involved in triaging feedback - [00:35:40]
• The experience developers have when encountering the real-time feedback tool - [00:37:34]
• How feedback collected via surveys differs from that of the real-time feedback tool - [00:40:44]
• Advice for other teams considering implementing this approach - [00:41:46]