The Cowboy and the Rancher

We're simply a tool that is sensing and putting pressure on animals to keep them in certain areas. And utilization of that tool is, i think, what our goll is to create more value to yo, to producersk. The battery on that device is going to last you a range of time, depending on how you're managing your cattle. We're talking about a collar that wer tuggng, about a collar, not just an ear tag. So you got to capture the animal, shoot head, catch and put the collar on.