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17min chapter
The power of personalisation and how to deliver at scale - Mark Abraham, BCG
Uncensored CMO
The Power of Personalization in Marketing
This chapter explores the significance of creating customer value through personalized marketing strategies rather than just focusing on sales. It highlights the role of data and AI in enhancing customer engagement, emphasizing the need for strategic partnerships and a clear organizational framework for successful implementation. The discussion also covers the challenges faced by businesses of different sizes in adopting these personalized approaches while navigating the evolving landscape of digital interactions.
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