9min chapter

Marketing School - Digital Marketing and Online Marketing Tips cover image

MrBeast Gets Sued for $100M, Dave Portnoy Buys Barstool Back for $1, How Forbes does SEO, Barbie's Marketing Results & More

Marketing School - Digital Marketing and Online Marketing Tips

CHAPTER

Barstool Sports Acquisition and Revenue Sharing

This chapter discusses the misconception around Bar Stool Sports' acquisition, clarifying that it was not acquired for free and mentioning the terms for revenue sharing and potential monetization. The importance of having a solid monetization model when building media or attention is highlighted.

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