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S4 E11: The Argument for Marketing Warfare/The FTC Won’t Let Amazon Be /How to Crush TikTok Shop
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The Psychology of Empty Button Marketing
There's a line where you might piss somebody off, which obviously you don't want to hit that point. But then the flip side is like on the site, I think it's totally fair game to have those, you know, tap to apply coupons or the upsells post-purchase. So I feel like it's push and pull with where you get into the gray zone. If you're a dropshipper, I'm more okay with the psychology of empty buttons because your brand is in and out fast.
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