The flamingo effect: how Very made their retail brand sparkle - Jessica Myers Very CMO
Uncensored CMO
00:00
Bold Idea and Pink Flamingo Celebration
The chapter discusses the moment when they presented their bold idea of using a pink flamingo in their Christmas campaign to the executive committee. It was unanimously agreed upon and they celebrated the decision by surprising the agency with pink flamingo balloons, pink fizz, and pink cake. The chapter also touches on the importance of a strong working relationship between the agency and the client, customer understanding, and past experiences with rebranding campaigns.
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