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#122 — Transformations from Good to Great — Jim Collins
Magic Minds
How to Write a Book?
i wanted my students to set out to create an enduring, great company. But i didn't know what it took to build that so i connected up with jerry poris at the stamford business school. We each contributed two pieces to how we would come at this. Thet invented a methodology. It started by wanting to understand how they got started and the journey that allowed them to become big companies. And then you don't look retrospectively but try to geively wind the tape of history. You can put yourself in such situations as gordon moore or bob noice when they were founding intill. Then you're looking at the outcome about the way things were going before
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