The Underlying Point of Compared the Market Was Missed

When your brand successfully starts to use distinctive messages, it starts to get noticed. Easy jet made sure their brand would be noticed with an extremely distinctive color. The risky thing for the brand is to be e bland and mimicking its cmpetitive set,. because you're not likely to be to be noticed. It's not about making big, bold, risky leaps of faith. All the evidence points to this is the least risky approach. No, it doesn't guarantee success, but it stacks the odds in your favor.