Can Chinese and local brands challenge global players?

Southeast Asia’s ecommerce GMV hit $128.4 billion in 2024 — but growth has slowed to 12%, down from 15% the year before. Why did it slow down? Should industry players still be optimistic? 

In this episode, Sabrina and Weihan, the author of our 3rd Ecommerce in Southeast Asia report break down the key findings.

Tune in as we explore:

• Why Thailand and Malaysia are now the region’s fastest-growing ecommerce markets;

• Thoughts on the industry by ecommerce and third party players

• 4 Key trends we see in Ecommerce

• How enablers are now evolving into brand builders themselves.

Timestamps

00:00:45 – SEA Ecommerce hits $128B, but growth slows to 12%

00:02:00 – Why Thailand & Malaysia are the region’s fastest-growing markets

00:07:30 – SPX overtakes J&T as logistics consolidates?

00:09:30 – Can chinese & local brands challenge global players?

00:12:00 – Will enablers start launching their own brands?