Is There a Relationship Between Marketing and the Gospel?

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Jason Vander Ground: Marketing is fundamentally now just storytelling. He says Jesus was like the perfect communicator, he would tell a story about agriculture. Vander Ground: We try to bring his approach through as we craft stories for the American people. Chris brings up Hebrews 14 and 16 which really kind of drives the concept that God gets us for what we do not have.

Episode 51 - Does Jesus Need an Ad Campaign? with Jason Vanderground

If you watch any sports on television you may have seen one of the edgy, black & white ads from the “He Gets Us” campaign. Designed to introduce Jesus to a culture that is actually quite intrigued by him, this campaign has created both curiosity and questions. We are excited to be joined this week by one of the chief architects of the campaign, Jason Vanderground. Join us for this excellent conversation about the campaign itself, the broader theological questions at play, and even the role of advertising as a tool of evangelism.

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-He Gets Us campaign - About Us

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Produced by Kris Carter