
#005: Using Tools and Content to Build Relationships and Follow Up Effectively with Brian Basilico
Hey {First Name}, An Insider's Guide to Outbound Sales
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Building a Relationship
The sales force used to be a gold mine, but now it's nimble and all these other things have come into play. The key is building long-lasting relationships with your customers that you can nurture into more business. "I think those are the moments we can use to build those hot things," he says.
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