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What Got You There with Sean DeLaney

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The Sixth Principle of Influence

Don't put em in the body of your message or down lower at the end, first. People want more of those things they can have less of. The sixth principle is commitment and consistency. If you can get people to take a small step in your direction now, they will want to be consistent with that in the future. And then finally  the seventh principle of influence, which i've added when i've recognized the power of what we call unity.

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