S6E13: BCG Marketing Case Study - Mock Interview
Strategy Simplified
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What Are Acceptable Levels?
The client has invested in a large physical center that includes different different types of business. There was an expectation and a design that it was going to replicate successful similar models in Mexico. Instead this has turned into maybe a little bit of a theme park type idea because what it's been attracting is a middle to higher income white consumer instead of Mexican-Americans.
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