
Desperate To Grow His Business but Scared of the Big Decisions
James Sinclair's Business Broadcast
00:00
How to Find Companies That Align to Your Values
I made the classic mistake where I had say all this HMOs and that was my big customer so I tried to streamline everything. If you write ten letters a month to people that are aligned to your values by the end of the year, you'll have ten new customers yeah perfect charities. You need to find companies that align to that yes tip tree is why I said that too because they would align to thatYes very muchso tell them you live in the village tell them you love the brand you know and put the letter in a hand written envelope directed to Scott who's the CEO and put a stamp on it don't do it like very formal just say look I really I love
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