Brahman is ultimately not a cause, let alone effect. It is that which appears as causality. All meaning, value, beauty, love in life is anan the brahman. We want to live, because we are such, actually, but not live in a coma. Anand appears as enjoyer and enjoy it,. bota and boge anand itself appears as that.
Inspired by the 15th chapter of the Ashtavakra Gita, Swami Sarvapriyananda gives a discourse on the nature of the Self.