578 | What Does Expertise Look Like in the Eyes of Google?
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
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What's the Difference Between Expertise and Not Experience?
At the end of December 2022, Google actually rolled out into its QRG, its quality guideline and new E and that's for experience. So it joins expertise, authoritativeness and trust. The way you craft experience would be really what in your content can you write about that actually proves out that you have that experience. That's a good example of this is to map out will be once again custom images right like if you reviewed a product or went to a certain location.
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