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#087 – Examining the Repeated Successes of a Product-Focused Solo Founder with AJ of Carrd

Indie Hackers

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What's Your Business Model?

I think for something like card, I felt that either I invest a whole lot in marketing and like demo videos and all kinds of shit just to show people what the product can do. Or fuck it, I'll just let people use it for free and then make it to where the really cool stuff is behind a sort of paywall. That's such a cool mindset to have because it makes you more optimistic about what you're building. If you know that you're going to be picking up new skills and learning things or meeting people or whatever you consider valuable, then yeah, does it really matter if it succeeds or not? And so you can still move forward without just paralyzing anxiety about

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