The Dream of a Content Strategist

The project happened at all sorts of levels. You had Mike Bracken, for example, he was the CEO of GDS. He went in a ministerial level. I mean, we have video of Francis Maud standing up in the house of commons saying everything should be done to a user need. So there was so much enthusiasm actually across government. And then there's this kind of frozen middle, which is the kind of middle tier of managers. A lot of them were threatened by this and they were not happy. But then again, there were more who were just more than happy to push it through. To be honest, it was a lot of bulldozing. We went straight through